Toyota & Old School Drop Fresh Threads: A Kiwi-Inspired Lifestyle Collection
Get ready to rep your Toyota pride with a whole new vibe! Toyota South Africa Motors (TSAM) has teamed up with iconic leisurewear brand, Old School, to launch a seriously stylish lifestyle collection. This isn't just about slapping a logo on a t-shirt – it's a celebration of Toyota’s rich history and its deep connection with Kiwi culture, delivered with a fresh, modern twist.
More Than Just Cars: A Lifestyle Statement
For years, Toyota has been more than just a car brand in New Zealand. It's a symbol of reliability, adventure, and a shared Kiwi spirit. This collaboration with Old School recognises that, bringing together Toyota's legacy with Old School's reputation for quality and comfortable, everyday wear.
What Can You Expect?
The collection is packed with pieces you'll actually want to wear. Think premium tees, hoodies, jackets, and accessories, all featuring unique designs that blend Toyota’s heritage with Old School’s signature style. Expect a colour palette inspired by the New Zealand landscape – earthy tones, blues representing our oceans, and pops of vibrant colour to reflect our vibrant culture.
“This partnership feels incredibly authentic,” says a spokesperson for TSAM. “Old School understands the Kiwi lifestyle, and they’ve captured the essence of what Toyota represents – durability, practicality, and a sense of adventure. We’re stoked to see how people embrace this collection.”
Why This Matters
This collaboration highlights a growing trend of automotive brands expanding into lifestyle markets. It's about connecting with customers on a deeper level, beyond the vehicle itself, and building a community around shared values and interests. For Toyota, it's about reinforcing their position as a trusted and relevant brand in the lives of New Zealanders.
Where to Get Your Hands On It
The Toyota x Old School lifestyle collection will be available exclusively online at Old School's website and selected Toyota dealerships across New Zealand. Don't miss out – these pieces are bound to be popular! Head over now and snag your favourite before they're gone.
