From Aussie Farm to Your Fryer: Smith's Chips' New Campaign Shows You Where Your Snags Really Come From!
Get ready to discover the journey your favourite Smith's chips take from the farm to your packet! In a fresh, engaging campaign created with VaynerMedia, Smith's is pulling back the curtain on the origins of their iconic potato chips. Forget the usual marketing fluff – this is a genuine look at where your snags really come from.
The heart of the campaign is a captivating content series called 'Paddock to Packet,' starring internet personality Luisa Dal Din. Known for her relatable personality and adventurous spirit, Luisa has traded in her city life for a fascinating immersion into the world of Aussie potato farming. It all started with a simple booking from her agent, but it quickly blossomed into an incredible experience.
A Taste of Rural Life
Luisa's journey isn't just about showing off picturesque landscapes. She's getting down and dirty, learning about the hard work and dedication that goes into growing the perfect potatoes. From the soil preparation to the harvesting process, Luisa is documenting every step of the way, sharing her insights and experiences with her followers. She's connecting with the farmers, understanding their challenges, and gaining a real appreciation for the effort involved in bringing Smith's chips to supermarket shelves.
More Than Just a Campaign: A Story of Australian Agriculture
“Paddock to Packet” isn't just a clever marketing stunt; it’s a celebration of Australian agriculture and the people who make it thrive. Smith’s is committed to showcasing the importance of supporting local farmers and highlighting the quality of Australian-grown produce. The campaign aims to build a deeper connection with consumers by demonstrating transparency and authenticity.
Why This Campaign Will Resonate
In a world saturated with polished advertising, 'Paddock to Packet' stands out by embracing a raw and genuine approach. Luisa’s relatable personality and her honest portrayal of farm life will resonate with audiences, particularly younger generations who are increasingly interested in the origins of their food. The campaign taps into the growing consumer demand for transparency and ethical sourcing.
Catch the Series!
Keep an eye on Smith's social media channels and Luisa Dal Din's platforms for the latest updates and behind-the-scenes glimpses of the 'Paddock to Packet' series. You might just find yourself craving a bag of Smith's chips even more!
