Barbara Berlusconi Invests in Whoopsee: The Gossip Site Backed by Del Vecchio and Elkann
2025-03-13
Corriere della Sera
Barbara Berlusconi, daughter of Silvio Berlusconi, takes a 17% stake in Whoopsee, a Milan-based startup, through a fiduciary company. The investment is part of a larger move by Gedi and LMDV, a family office linked to Del Vecchio, to support the gossip site. With Elkann also on board, Whoopsee is poised to become a major player in the online gossip scene, leveraging social media and digital marketing strategies to reach a wider audience. As a key player in the Italian startup ecosystem, Whoopsee's success could have a significant impact on the digital media landscape, with potential applications in influencer marketing and online content creation.
