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ITV Studios Expands Global Footprint with Acquisition of Plano a Plano

In a significant move bolstering its international presence, ITV Studios has announced the acquisition of a majority stake in Plano a Plano, a leading Spanish production company. This partnership marks a strategic expansion for ITV Studios, tapping into the vibrant and growing Spanish content market. Plano a Plano is best known for producing the hugely popular Netflix series 'Valeria,' which has garnered a dedicated global following.

Based in both Madrid and Bilbao, Plano a Plano has quickly established itself as a key player in the Spanish television landscape. The company's portfolio extends beyond 'Valeria,' encompassing a diverse range of content including drama, comedy, and documentaries. Their ability to create compelling narratives with broad appeal has made them a sought-after production partner.

Key Leadership to Remain

A reassuring factor for fans and industry observers alike is the commitment of Plano a Plano's founding team. César Benítez, founder and producer, Emilio Amaré, CEO, and Álvaro Benítez, executive producer, will continue to lead the company. Their expertise and creative vision will be instrumental in ensuring a seamless transition and continued success under ITV Studios' ownership.

“We are thrilled to welcome Plano a Plano to the ITV Studios family,” stated Maria Aristidou, Managing Director of ITV Studios EMEA. “Their track record of creating high-quality, engaging content, particularly their success with 'Valeria,' is truly impressive. We believe that together, we can achieve even greater heights and further expand our reach in the Spanish and international markets.”

What This Means for 'Valeria' and Beyond

The acquisition is expected to provide Plano a Plano with increased resources and access to ITV Studios’ global distribution network. This will undoubtedly benefit existing projects like 'Valeria,' potentially leading to expanded seasons and wider international availability. Furthermore, the partnership will enable Plano a Plano to develop and produce new, innovative content, solidifying its position as a leading production house.

The Spanish content market has seen a surge in popularity in recent years, driven by the increasing demand for international programming. This acquisition underscores ITV Studios’ recognition of this trend and its commitment to investing in high-quality, locally-produced content. It's a win-win situation for both companies, promising exciting developments for the future of Spanish television and the global entertainment industry.

Looking Ahead

ITV Studios’ investment in Plano a Plano signals a strong belief in the company’s talent and potential. The combined forces of Plano a Plano’s creative expertise and ITV Studios’ global infrastructure are poised to generate significant growth and deliver captivating content to audiences worldwide. The industry will be watching closely to see what exciting projects emerge from this dynamic partnership.