Barry Diller on the Future of Media: Why Human Connection Matters More Than Tech
In a world dominated by rapidly evolving technology, industry titan Barry Diller offers a refreshing perspective on the future of media. The IAC and Expedia chairman and senior executive, and author of the insightful memoir 'Who Knew,' recently sat down with 'Squawk Box' to share his thoughts on the current state of the media landscape, the significant Skydance-Paramount deal, the ever-shifting streaming wars, and most importantly, why human connection will remain paramount.
Diller, a seasoned veteran of the media and internet industries, isn't predicting the demise of technology. Instead, he’s advocating for a balanced approach – one where technology serves humanity, rather than the other way around. He argues that while technological advancements have undoubtedly revolutionized how we consume content, they shouldn't overshadow the fundamental human need for storytelling, community, and genuine connection.
The Skydance-Paramount Deal: A Strategic Move
The conversation naturally turned to the recent merger between Skydance Media and Paramount Global. Diller sees this as a shrewd strategic move, recognizing the need for scale and financial stability in an increasingly competitive environment. He believes the combined entity will be better positioned to navigate the challenges of the streaming landscape and compete with the likes of Netflix and Disney.
The Streaming Wars: Beyond Subscriber Count
Speaking of streaming, Diller offered a nuanced view on the ongoing “wars” between platforms. While subscriber counts are often touted as the ultimate measure of success, he suggests that profitability and sustainable business models are far more critical. He cautions against the relentless pursuit of subscribers at any cost, emphasizing the importance of creating high-quality content that resonates with audiences and justifies subscription fees.
The Enduring Power of Human Connection
However, the most compelling aspect of Diller's commentary was his emphasis on the enduring power of human connection. He maintains that the best media experiences are those that foster community, spark meaningful conversations, and tap into our shared humanity. While personalized algorithms and data-driven content recommendations have their place, Diller argues that they shouldn't come at the expense of serendipitous discovery and genuine human interaction. He believes that the future of media lies in finding a way to leverage technology to enhance, rather than replace, these essential human elements.
'Who Knew': A Journey Through a Remarkable Career
Throughout the interview, Diller also touched upon his new memoir, 'Who Knew.' The book offers a fascinating glimpse into his remarkable career, filled with entrepreneurial triumphs, strategic pivots, and invaluable lessons learned. It's a must-read for anyone interested in the evolution of the media and internet industries, and a testament to the power of adaptability and resilience in a constantly changing world.
In conclusion, Barry Diller's insights provide a valuable perspective on the future of media. His call for a human-centric approach, where technology serves as a tool for connection rather than a controlling force, is a timely and important reminder in an age of technological dominance.