Nissan's Downfall: Can a Honda-Style Revamp Save the Automaker?
2024-12-22
The Wall Street Journal
Nissan, a former icon of Japanese automotive excellence, has struggled to regain its footing after the tumultuous departure of Carlos Ghosn. With declining sales and a precarious financial position, the company is in dire need of a turnaround. As the automotive industry continues to evolve, Nissan must adapt and innovate to stay competitive, potentially taking cues from Honda's successful strategies. With the right approach, Nissan can revamp its brand and reclaim its spot in the market, leveraging popular trends like electric vehicles and autonomous driving. Can a Honda-style rescue save Nissan from its current woes?