AnySelected

Meghan Markle, the Duchess of Sussex, is known for her grace, style, and increasingly, her entrepreneurial spirit. In the latest episode of her highly anticipated podcast, Archetypes, she’s opened up about a significant decision regarding her lifestyle brand – the rebranding from Archewell to a new, undisclosed name. This wasn’t a sudden whim, but a carefully considered move rooted in growth, learning, and protecting her vision for the future.

During a candid conversation with celebrity hair colorist Kadi Lee, co-founder of the innovative haircare brand, 44 Colors, Markle shared the story behind the change. The episode, the third in Archetypes’ series, delves into the complexities of building a brand, navigating challenges, and the importance of adapting to evolving circumstances. The discussion wasn't just about the name itself, but about the journey of understanding and refining a brand's identity.

“It felt like we were still in a space where we weren’t quite ready to fully reveal what it was,” Markle explained, hinting at the evolving nature of Archewell's mission. The original name, inspired by her son Archie, was intended to embody a sense of growth and potential. However, as the organization matured and its scope expanded beyond its initial focus, the name began to feel limiting.

Markle emphasized that the change wasn't about abandoning the core values of Archewell, but rather about creating a brand identity that better reflects the organization’s current and future ambitions. She highlighted the importance of protecting her brand from potential misuse and ensuring it accurately represents the work they are doing in the world. This decision aligns with the broader trend of brands evolving and adapting their identities to remain relevant and authentic in a constantly changing market.

Kadi Lee, whose own brand journey involved a significant pivot, offered valuable insights into the challenges and rewards of rebranding. 44 Colors, initially focused on creating makeup shades for women with red hair, expanded its offerings to cater to a broader audience while staying true to its core mission of inclusivity. Lee’s experience resonated with Markle’s own journey, demonstrating the importance of flexibility and a willingness to adapt in the face of challenges.

The podcast episode underscored Markle’s commitment to authenticity and transparency. By openly discussing the rebranding process, she provides listeners with a glimpse into the complexities of building a brand and the importance of making decisions that align with one’s values and vision. It’s a lesson that resonates not only with aspiring entrepreneurs but also with anyone navigating a period of change and growth.

While the new brand name remains under wraps, Markle's explanation has sparked considerable discussion and speculation. Regardless of the final name, her commitment to creating a positive impact on the world remains unwavering, and her podcast continues to provide valuable insights into the world of female entrepreneurship and personal growth.