Meghan Markle Explains Brand Name Shift to 'As Ever': A Look at Her Friendship with 'Hippie' Hairdresser Kadi Lee
Meghan Markle, the Duchess of Sussex, recently offered a glimpse into the reasoning behind her lifestyle brand's name change from Archewell to 'As Ever' during a candid podcast conversation with her close friend, Kadi Lee, a renowned Los Angeles hairdresser. The discussion, filled with personal anecdotes and a relaxed atmosphere, shed light on the evolution of Markle's brand and the special bond she shares with Lee.
Kadi Lee, owner of the popular Highbrow Hippie salon in Venice, Los Angeles, is a name familiar to Hollywood's elite. Her clientele boasts a star-studded roster including Julia Roberts, Brad Pitt, and Sigourney Weaver, a testament to her expertise and the salon's reputation for a bohemian, natural aesthetic. The salon itself embodies Lee’s philosophy, offering organic and sustainable hair care practices.
During the podcast, Markle explained that the shift to 'As Ever' represents a desire for a more intimate and personal connection with her audience. 'As Ever' carries a sense of familiarity, warmth, and ongoing commitment—reflecting the brand's dedication to community and shared values. It signifies a move away from a more formal brand identity towards something more approachable and authentic, aligning with Markle's own persona.
The discussion also highlighted the strong friendship between Markle and Lee. Lee’s description of herself as a 'hippie' hairdresser speaks to her unique approach and values, which resonate with Markle's own commitment to authenticity and natural living. Their conversation flowed naturally, revealing a genuine connection and mutual respect. Markle’s choice of Lee as a podcast guest further underscores the importance of these personal relationships in her life.
This isn't the first time Markle has spoken about the importance of personal connections. Throughout her public life, she has consistently emphasized the value of community and authentic relationships. The rebranding of Archewell to 'As Ever' is a strategic move that reinforces this message, creating a more relatable and enduring brand identity. The shift is a subtle but significant change, signaling a continued evolution of Markle’s personal and professional brand.
Ultimately, the conversation provided a fascinating insight into the decision-making process behind Markle’s brand and the close-knit circle of friends who support her. It’s a reminder that even amidst the pressures of public life, genuine friendships and personal values remain paramount.
