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Lifestyle icon Martha Stewart isn't holding back! In a recent interview, the queen of domesticity subtly but pointedly questioned Meghan Markle's foray into the lifestyle and brand space with her new venture, American Archetype. Stewart's comments have sent ripples through the internet, sparking debate about authenticity and expertise in the competitive world of curated living.

The shade was dropped during an interview with The New York Times, where Stewart was discussing the importance of genuine knowledge and experience in the lifestyle industry. When asked about Markle's new brand, Stewart responded with a seemingly casual, yet loaded, “I hope she knows what she’s talking about.”

This isn't the first time Stewart has offered her perspective on celebrity-driven lifestyle brands. She's long been known for her meticulous attention to detail and her deep understanding of cooking, gardening, entertaining, and all things home. Her empire, built over decades of hard work and relentless dedication, is a testament to her expertise and authority.

Markle's American Archetype is a multi-faceted brand encompassing a podcast, a product line, and a curated selection of goods. While the Duchess of Sussex has built a platform through her royal life and subsequent media appearances, her experience in the lifestyle arena is relatively new compared to Stewart's decades-long reign.

Stewart's comment highlights a crucial aspect of the lifestyle industry: credibility. Consumers are increasingly discerning, seeking out brands and personalities that offer genuine value and demonstrable expertise. Simply having a large following or a recognizable name isn't enough to guarantee success.

The remark has ignited a lively discussion online, with many weighing in on the merits of Markle's brand and the implications of Stewart's critique. Some see it as a playful jab from a seasoned pro, while others interpret it as a more serious challenge to Markle's position in the market.

Regardless of the intent, Stewart's words serve as a reminder that in the world of lifestyle, authenticity and knowledge are paramount. It’s not enough to simply *look* the part; you need to *know* the part. The success of American Archetype, and indeed any lifestyle brand, will depend on Markle's ability to demonstrate her understanding and passion for the subjects she’s promoting.

Ultimately, only time will tell if Meghan Markle can establish herself as a credible voice in the lifestyle space. But Martha Stewart's subtle dig has certainly added an extra layer of intrigue to the unfolding narrative.