Stephen Colbert Calls Out the Frenzy Over Sydney Sweeney's American Eagle Ad: 'It's a Jeans Commercial!'

2025-07-31
Stephen Colbert Calls Out the Frenzy Over Sydney Sweeney's American Eagle Ad: 'It's a Jeans Commercial!'
Hollywood Reporter

Stephen Colbert Pokes Fun at the Sydney Sweeney Ad Controversy

Stephen Colbert, the sharp-witted host of The Late Show, has joined the chorus of voices questioning the intense online reaction to Sydney Sweeney’s recent American Eagle jeans advertisement. In a segment that perfectly captured his signature blend of satire and social commentary, Colbert dismissed the uproar as an “overreaction,” playfully reminding viewers that it’s, “just a jeans commercial!”

The controversy stemmed from Sweeney's appearance in the ad, which featured the Euphoria star in a series of suggestive poses showcasing the brand’s denim line. The ad quickly became a lightning rod for criticism, with some online commentators accusing Sweeney of being overly sexualized and contributing to harmful stereotypes. Others defended her right to portray herself as she chooses, highlighting the double standards often applied to women in the entertainment industry.

A Culture War Flashpoint

Colbert acknowledged the broader cultural context of the debate, noting how the Sweeney ad had become yet another flashpoint in the ongoing culture wars. “It’s amazing what people will get worked up about these days,” he quipped, as the audience erupted in laughter. He pointed out the absurdity of the situation, asking, “Is this really what we’re spending our time on? Arguing about a jeans commercial?”

He then proceeded to mock the intensity of the criticism, reading aloud some of the more extreme online comments with exaggerated expressions. “Apparently, Sydney Sweeney is single-handedly destroying society with her denim choices,” he deadpanned, prompting further laughter from the crowd.

The Double Standard

While Colbert’s segment was primarily comedic, he also subtly touched upon the underlying gender dynamics at play. He noted that male actors often appear in similar advertisements without facing the same level of scrutiny or criticism. “You rarely hear people complaining when Brad Pitt is selling furniture,” he observed, highlighting the pervasive double standards that women in the public eye often face.

A Moment of Levity

Ultimately, Colbert’s commentary served as a much-needed moment of levity in a debate that had become increasingly polarized. By poking fun at the overreaction, he encouraged viewers to take a step back and consider whether the controversy was truly warranted. He reminded everyone that it's just a jeans commercial, and that perhaps, we should all take things a little less seriously.

The segment concluded with Colbert playfully modeling a pair of American Eagle jeans, further emphasizing the absurdity of the situation. His humor resonated with many viewers, who appreciated his ability to address serious issues with wit and intelligence. The discussion around Sydney Sweeney’s ad continues, but Colbert’s take provided a refreshing perspective on the ongoing debate.

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