Building a Cinematic Empire: Robbie Brenner's Vision for Mattel's Future Blockbusters
2025-03-06
Variety
Robbie Brenner, a key player in Mattel's cinematic universe, attended the Sundance Film Festival with a team of executives to discover emerging filmmakers and stay ahead of the curve. With the massive success of 'Barbie', Brenner is now focused on building a sustainable franchise model, leveraging popular keywords like 'cinematic universe' and 'blockbuster films' to drive growth. By identifying fresh talent and innovative storytelling, Mattel aims to create a new era of entertainment, blending creativity with commercial appeal, and cementing its position as a leader in the film industry, with a focus on 'franchise development' and 'entertainment marketing'.