Oral-B iO9: Is This AI-Powered Toothbrush Really Worth the Price Tag?

2025-08-15
Oral-B iO9: Is This AI-Powered Toothbrush Really Worth the Price Tag?
The Independent

Oral-B iO9: The Future of Oral Hygiene?

For years, Oral-B has been a household name in oral care. Their latest offering, the iO9 toothbrush, promises a revolution in brushing with its integration of artificial intelligence (AI). After six years of development, the iO9 boasts advanced features designed to deliver a truly superior clean. But with a premium price tag, the burning question remains: is it worth the investment?

AI-Powered Cleaning: What's New?

The iO9 isn't just another electric toothbrush. It leverages AI to personalize your brushing experience. Here's a breakdown of the key AI-powered features:

  • AI Brushing Recognition: The iO9 uses sensors to detect your brushing style and guides you to ensure complete coverage of all teeth.
  • Real-Time Position Detection: It tracks the toothbrush's position in your mouth, providing feedback via the connected app to help you avoid missed spots and apply the right amount of pressure.
  • Personalized Guidance: The app offers tailored recommendations based on your brushing habits and data collected by the toothbrush.
  • Interactive Coaching: The iO9 provides visual and haptic feedback during brushing, alerting you to areas needing more attention.

Beyond the AI: Other Notable Features

While the AI is the headline feature, the iO9 also includes several other impressive aspects:

  • Magnetic iO Technology: This new technology delivers micro-vibrations for a gentle yet effective clean.
  • Seven Brushing Modes: Choose from Daily Clean, Whitening, Gum Care, Sensitive, Intense, Super Sensitive, and Tongue Clean.
  • Pressure Sensor: Prevents damage to gums and enamel by alerting you when you're brushing too hard.
  • Smart Timer: Ensures you brush for the dentist-recommended two minutes.
  • Stylish Design: The sleek and modern design looks great on any bathroom counter.

The Verdict: Does It Deliver?

After extensive testing, the Oral-B iO9 undeniably delivers a remarkable clean. The AI-powered guidance is genuinely helpful, encouraging more thorough and consistent brushing habits. The magnetic iO technology feels noticeably different, providing a gentle yet effective cleaning sensation. The app is well-designed and provides valuable insights into your oral hygiene.

However, the price is a significant barrier. There are certainly more affordable electric toothbrushes that offer a good clean. The question is whether the AI-powered features and premium experience are worth the extra cost. If you're serious about your oral health and willing to invest in the latest technology, the Oral-B iO9 is a compelling choice.

Who is it for? Individuals who are highly motivated to improve their oral hygiene, tech enthusiasts, and those willing to pay a premium for a superior experience.

Who should skip it? Those on a budget or who are satisfied with their current toothbrush.

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