Wall of Entertainment to produce two creator-led game shows for Tubi
UK-based production studio Wall of Entertainment has secured a deal to produce two new creator-centric game shows for the streaming platform Tubi.
The production company will develop Substitute Teacher and a second unannounced title, both designed to centre on digital creators. This move marks a significant expansion into the streaming market for the UK studio, focusing on content that bridges the gap between social media influence and traditional broadcast formats.
New content for Tubi
The upcoming projects, led by Wall of Entertainment, aim to leverage the popularity of online personalities to drive engagement on the Tubi platform. By utilising a creator-led approach, the studio intends to capture younger audiences who are increasingly moving away from legacy television towards digital-first entertainment.
While specific details regarding the second programme remain under wraps, the studio has confirmed that both shows will follow a game show format. The production will prioritise authentic interaction between digital talent and the game mechanics to maintain the unique appeal of the creators involved.
Studio expansion and strategy
Wall of Entertainment’s partnership with Tubi highlights a growing trend of international studios producing bespoke content for global streaming services. The studio's strategy involves:
- Developing formats specifically tailored for digital-native audiences.
- Integrating popular social media personalities into structured game show environments.
- Expanding its production footprint beyond the United Kingdom into the North American streaming market.
The development of Substitute Teacher is expected to showcase how traditional television genres can be adapted to suit the fast-paced, personality-driven nature of modern content consumption. Further updates regarding release dates and the full roster of participating creators are expected as production progresses.
