Tech Secretary Highlights Steve Jobs' Apple Turnaround as Parallel to Reeves' Economic Strategy

2025-06-08
Tech Secretary Highlights Steve Jobs' Apple Turnaround as Parallel to Reeves' Economic Strategy
Sky News

In a striking comparison, the UK's Technology Secretary recently drew parallels between Steve Jobs' remarkable turnaround of Apple and the economic strategies being championed by Shadow Chancellor Rachel Reeves. The minister's remarks, made during a public address, underscored the urgency and potential for transformative change facing the current government.

The comparison stems from a pivotal moment in Apple's history. Prior to Jobs' return in 1997, the company was teetering on the brink of collapse, reportedly just 90 days away from insolvency. Jobs' leadership, marked by innovation and a relentless focus on user experience, revitalised the company and propelled it to become one of the world's most valuable brands.

“Just bear in mind that how Apple turned itself around when Steve Jobs came back to Apple, they were 90 days from insolvency,

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