BMW's Revolutionary Neue Klasse: 3,000 External Testers Trial Next-Gen Tech
In a significant step towards perfecting its next-generation technology, BMW enlisted the help of 3,000 external testers as part of the extensive development process of its Neue Klasse platform. According to Frank Weber, member of the Board of Management responsible for vehicle development, this move aimed to gather diverse feedback on the prototypes. By leveraging a large and varied test group, BMW seeks to refine its innovative features, such as advanced driver assistance systems and electric vehicle technology, to deliver an unparalleled driving experience. With a focus on electric vehicles and autonomous driving, BMW is poised to revolutionize the automotive industry. Key technologies like artificial intelligence and sustainable mobility are also being explored.
