Australian Retail Outlook 2025: Tech Investments Surge Amid Cautious Growth Forecasts

2025-01-27
Australian Retail Outlook 2025: Tech Investments Surge Amid Cautious Growth Forecasts
Talk Business

Despite navigating inflation, high interest rates, and shifting consumer trends in 2024, the Australian retail sector demonstrated resilience, achieving a combined $5.28 trillion in sales - a 3.6% increase from the previous year. As retailers look to 2025, they're investing heavily in technology to drive growth, enhance customer experiences, and stay competitive in the digital marketplace, leveraging key trends like e-commerce, retail analytics, and omnichannel retailing to boost sales and profitability.

Recommendations
Recommendations