ANZ SMBs Lead the Way in Tech Adoption and Business Confidence for 2025

2025-03-19
ANZ SMBs Lead the Way in Tech Adoption and Business Confidence for 2025
Business.Scoop

A recent survey of over 1,600 small business owners across Australia, New Zealand, Canada, the UK, and the US has revealed a new wave of tech-savvy SMBs in ANZ. The report found that 49% of ANZ SMBs are highly confident about business growth in 2025, with 88% feeling prepared to handle unexpected market changes. Notably, 76% of ANZ SMBs plan to leverage artificial intelligence (AI) for marketing in 2025, surpassing other regions. As digital transformation continues to shape the business landscape, ANZ SMBs are poised for success, with a strong focus on innovation and adaptability. Key trends include small business growth, AI marketing, and business confidence.

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