Hird for Demons? AFL Legend Emerges as Leading Coaching Candidate After Goodwin's Shock Sacking

2025-08-10
Hird for Demons? AFL Legend Emerges as Leading Coaching Candidate After Goodwin's Shock Sacking
Yahoo News Australia

The Melbourne Demons are reeling after the sudden departure of coach Simon Goodwin, and the search for his replacement is already heating up. But a surprising name has emerged as a potential frontrunner: James Hird. The AFL legend, who previously coached Essendon, is generating significant buzz amongst fans and pundits alike, with some believing he could be the key to restoring the Demons to premiership contention.

Former Demon and AFL great, Rohan Schwarz, has been particularly vocal in his support for Hird, stating that the club should, at the very least, interview him for the position. “I think he deserves an interview, absolutely,” Schwarz told AFL Nation. “He’s a legend of the footy club, he’s got a great footy brain, and I think he’d be a fantastic appointment.”

Hird’s coaching history is complex, to say the least. He took the reins at Essendon from 2011 to 2013, a period marked by both success and controversy. While the Bombers enjoyed periods of strong performance under his guidance, the club was subsequently embroiled in the infamous supplements saga, which ultimately led to Hird’s departure and a lengthy suspension.

He returned to Essendon in 2015, but his second stint was short-lived and ultimately unsuccessful. Despite this, many argue that the circumstances surrounding his departure were far from ideal and that he never truly had the opportunity to fully demonstrate his coaching capabilities.

The Demons, meanwhile, are facing a critical juncture. Goodwin's departure came after a disappointing run of form, and the pressure is on to find a coach who can revitalise the team and lead them back to the top of the AFL ladder. The club is known for its strong culture and passionate fanbase, and finding a leader who can embody these values will be paramount.

So, is Hird the right man for the job? The debate is sure to rage on. His past controversies are undeniable, but his talent and experience are equally compelling. The Demons’ decision-makers will need to weigh these factors carefully as they embark on their coaching search. One thing is certain: the prospect of James Hird leading the Melbourne Demons has injected a significant dose of intrigue into the AFL landscape.

The question now is not just whether Hird *will* be interviewed, but whether he *should* be considered a serious contender for the role. Can he put the past behind him and lead the Demons to glory? Only time will tell.

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