Nine Entertainment Sees Surge in Subscriptions and Ad Revenue, Weighs Domain Offer
2025-02-25
Sydney Morning Herald
Nine Entertainment has reported a significant increase in its subscription-based services, including streaming platform Stan, in the first half of fiscal 2025. The company has also seen a boost in advertising revenue, with ad spend showing signs of growth. This uptrend is expected to continue, driven by the rising demand for digital media and online streaming services. As the media landscape continues to evolve, Nine Entertainment is well-positioned to capitalize on emerging trends, including the potential acquisition of Domain. With a strong focus on digital transformation, the company is poised for long-term growth and success in the Australian media market, leveraging key trends like online advertising and streaming services.