Middle-earth Meets Courtroom Drama: The Battle for 'Lord of the' Phrase
2025-03-05
Sydney Morning Herald
In a surprising twist, the iconic phrase 'Lord of the' has become a point of contention in the courtroom. While Tolkien's estate may claim ownership, the truth is that the phrase is not exclusive to Middle-earth. Australian vegan companies are now using the phrase, sparking a debate about trademark laws and fair use. With the rise of online marketing and SEO optimization, companies are eager to capitalize on popular keywords like 'digital marketing' and 'brand protection'. As the battle for the phrase continues, one thing is clear: the 'Lord of the' phrase is a precious commodity in the world of intellectual property.