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For decades, Flavio Briatore was synonymous with lavish parties, supermodels, and a jet-setting playboy lifestyle. The Italian businessman, known for his sharp wit and even sharper business acumen, built a reputation as one of Formula 1's most flamboyant figures. But now, as the newly appointed team principal of Alpine F1 Team, Briatore is signalling a significant shift in his approach. In a recent interview, he’s revealed why his notorious playboy days are firmly behind him and how he now views his past relationships.

A Change of Priorities

Briatore's transformation isn’t about shedding an image for the sake of it. He insists it’s a genuine evolution driven by a renewed focus on his responsibilities within the Alpine team. “Things change,” he stated candidly. “I’m now responsible for a team of talented engineers and drivers, and that requires a different kind of energy and dedication. The parties and the constant travel… that’s not conducive to building a winning Formula 1 team.”

He acknowledged the perception of him as a playboy, admitting it was a carefully cultivated persona in the past. “It was a part of the brand, yes. It generated attention, and in the world of business and motorsport, attention can be valuable. But it’s time to move on.”

Reflecting on Past Relationships

The interview also touched upon Briatore’s past relationships, specifically his relationships with supermodels like Naomi Campbell and Elisabetta Gregoraci. While he didn't delve into specific details, he expressed a newfound maturity and understanding. “I’ve learned a lot over the years,” he commented. “I have a great deal of respect for the women who have been a part of my life. I’ve grown as a person, and I hope they have too.”

He emphasized that while the past is the past, he maintains cordial relationships with his former partners. “We’ve all moved on and are pursuing our own paths. There’s no animosity, just a mutual respect.”

Focus on Alpine and the Future

Briatore's primary focus now is undoubtedly Alpine. His appointment as team principal has been met with both excitement and skepticism. Some question whether a figure known for his extravagant lifestyle is the right fit for a team striving for stability and performance. However, Briatore is confident that his experience and business acumen will be invaluable.

“Alpine has the potential to be a force in Formula 1,” he asserted. “We have a talented driver lineup, a dedicated team of engineers, and the backing of Renault. My role is to provide the leadership and strategic direction to unlock that potential. I'm here to win, and I'm committed to doing whatever it takes to achieve that goal.”

Beyond the Headlines

Flavio Briatore’s transformation is more than just a public relations exercise. It represents a genuine shift in priorities and a recognition that the demands of modern Formula 1 require a different kind of leader. Whether he can successfully navigate the complexities of team management and deliver on his promises remains to be seen, but one thing is certain: the era of the flamboyant playboy is over. The focus now is firmly on Alpine and the pursuit of Formula 1 glory. His past might generate headlines, but his future hinges on his ability to build a winning team. This new chapter promises to be far more compelling than any party he’s ever thrown.