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Australia's truck drivers, the backbone of our nation's supply chain, often face immense pressure, long hours, and isolation. Recognising this, Keep Left has launched a crucial new initiative, the 'How Ya Travellin'?' campaign, in partnership with Healthy Heads in Trucks & Sheds. This program delivers targeted mental health support directly to drivers while they're on the road, offering a lifeline when and where it's needed most.

Why is this important? The trucking industry faces a significant mental health challenge. Drivers grapple with fatigue, tight deadlines, fluctuating fuel prices, and the emotional toll of being away from family and friends. The 'How Ya Travellin'?' campaign addresses this head-on by providing accessible and practical wellbeing resources.

What does 'How Ya Travellin'?' offer? The core of the campaign is a series of short, engaging audio wellbeing content pieces. These aren't lengthy lectures; they're designed to be easily consumed during breaks, while driving (safely, via passenger audio systems!), or while resting. The content covers a range of topics including:

• Stress Management: Practical techniques for managing stress and anxiety on the road.
• Resilience Building: Strategies for bouncing back from challenging situations.
• Emotional Wellbeing: Content focused on recognising and managing emotions, promoting a positive mindset.
• Connection & Support: Reminding drivers they're not alone and providing information on where to access further support.

How will it reach drivers? Keep Left is leveraging various channels to ensure the content reaches as many truck drivers as possible. This includes:

• In-cab audio systems: Partnering with transport companies to integrate the content into in-cab entertainment systems.
• Radio broadcasts: Airing the audio content on popular trucking radio stations.
• Social media: Promoting the campaign and content through social media platforms frequented by truck drivers.
• Industry events: Distributing information and raising awareness at trucking industry events.

Quotes from the launch: “This campaign is about showing our truck drivers that we care and that they don't have to go through tough times alone,” said a spokesperson for Healthy Heads in Trucks & Sheds. “'How Ya Travellin'?' provides a simple, yet powerful, way to deliver vital wellbeing support directly to those who need it most.”

The Bigger Picture: The 'How Ya Travellin'?' campaign is a vital step towards creating a healthier and more sustainable trucking industry. By prioritising the mental wellbeing of truck drivers, we not only support them as individuals but also contribute to safer roads and a more efficient supply chain for all Australians. Keep Left's commitment to this initiative demonstrates a genuine understanding of the unique challenges faced by those who keep our country moving.

Learn More: Visit the Healthy Heads in Trucks & Sheds website for more information and to access the resources.