Revolutionising Life and Health Insurance: A Customer-Centric Approach
2025-03-10
Forbes
In the insurance industry, finding a balance between sales-driven strategies and a genuine commitment to customer needs is crucial. By adopting a value-based approach, life and health insurance providers can transform the customer journey, fostering higher satisfaction, loyalty, and ultimately, long-term growth. This approach prioritises customer-centricity, personalisation, and transparency, enabling insurers to build trust and deliver tailored solutions that meet the unique needs of their clients, driving business success and customer retention in the competitive insurance market.
