Delta Air Lines' Loyalty Conundrum: Can SkyMiles Survive the First-Class Profit Surge?
2025-01-09
Fortune on MSN.com
Delta Air Lines is facing a loyalty program crossroads as American Express spending reaches 1% of GDP. With the airline's impressive first-class profits on the rise, there's a growing concern that credit card loyalty may take a hit. As the airline navigates this dilemma, it must balance its loyalty program with the increasing demand for premium travel experiences. Key considerations include rewards programs, credit card partnerships, and customer retention strategies. By addressing these challenges, Delta can ensure its SkyMiles program remains competitive in the market.
