American First Finance Teams Up with Esquire Advertising for Exclusive 'EsqXlusive' Program – Boosting POS Financing
American First Finance and Esquire Advertising Join Forces to Revolutionise POS Financing
In a move set to reshape the landscape of point-of-sale (POS) financing in Australia and beyond, American First Finance (AFF), a recognised leader in lease-to-own and financing payment solutions, has announced an exclusive marketing partnership with Esquire Advertising. This collaboration will see the launch of the 'AFF G.P.S. EsqXlusive' program, designed to enhance customer acquisition and optimise financing outcomes for retailers and consumers alike.
What is the AFF G.P.S. EsqXlusive Program?
The 'AFF G.P.S. EsqXlusive' program leverages Esquire Advertising’s cutting-edge ad tech platform to deliver highly targeted and personalised marketing campaigns for AFF’s POS financing options. It goes beyond traditional advertising by utilising data-driven insights to identify and engage potential customers who are most likely to benefit from AFF’s flexible payment solutions. This targeted approach aims to significantly improve conversion rates and reduce marketing costs for retailers.
Why This Partnership Matters
The Australian retail sector is constantly evolving, and consumers are increasingly demanding flexible payment options. AFF has long been at the forefront of providing these solutions, but reaching the right customers efficiently remains a challenge. Esquire Advertising’s expertise in programmatic advertising and data analytics provides the perfect complement to AFF’s financial services offering.
“We’re thrilled to partner with Esquire Advertising to launch the 'AFF G.P.S. EsqXlusive' program,” said a spokesperson for American First Finance. “Their innovative ad tech platform allows us to connect with potential customers in a more meaningful way, driving growth for our retail partners and expanding access to affordable financing options for consumers.”
Esquire Advertising echoed this sentiment, stating, “This partnership represents an exciting opportunity to showcase the power of data-driven marketing to enhance financial service offerings. We're confident that the 'AFF G.P.S. EsqXlusive' program will deliver exceptional results for American First Finance and their retail partners.”
Key Benefits of the Partnership:
- Targeted Marketing: Reach the right customers with the right message at the right time.
- Increased Conversion Rates: Optimise marketing campaigns for maximum impact.
- Reduced Marketing Costs: Eliminate wasted ad spend through precise targeting.
- Enhanced Customer Experience: Provide consumers with personalised financing options.
- Growth for Retail Partners: Drive sales and increase customer loyalty.
The 'AFF G.P.S. EsqXlusive' program is poised to set a new standard for POS financing marketing, demonstrating the power of collaboration and innovation in the financial services industry. It’s a win-win for retailers, consumers, and both American First Finance and Esquire Advertising.
Looking Ahead
Both companies are optimistic about the future of this partnership and anticipate expanding the program’s capabilities and reach in the coming months. Keep an eye out for further developments as the 'AFF G.P.S. EsqXlusive' program continues to evolve and transform the landscape of POS financing in Australia.
