AnySelected

Los Angeles, CA – July 11, 2025 – Global online fashion powerhouse, Modlily, is bringing a wave of positivity and empowerment to Australia with their new ModlilyStyle campaign. This isn't about glossy magazine covers and unattainable ideals; it's a celebration of real women, diverse backgrounds, and the confidence that comes from feeling your best.

Modlily has always championed inclusivity, and the ModlilyStyle campaign takes that commitment to the next level. Rather than relying on traditional models, Modlily reached out to their loyal customers from across the globe – including many right here in Australia – to showcase their unique styles and stories. The campaign features everyday women of all shapes, sizes, ages, and ethnicities, proving that beauty comes in countless forms.

“We believe that every woman is beautiful, and we want to empower them to embrace their individuality,” says a Modlily spokesperson. “The ModlilyStyle campaign is about showcasing the real women who love our brand and inspiring others to feel confident in their own skin. We're moving away from the pressure of perfection and celebrating authentic style.”

What makes the ModlilyStyle campaign so special?

• Real People, Real Stories: The faces of the campaign are Modlily customers, sharing their personal journeys and what makes them feel confident.
• Diversity & Inclusivity: The campaign actively promotes diversity in body types, ethnicities, ages, and backgrounds.
• Authentic Style: It’s about showcasing individual style, not dictating trends. Women are encouraged to express themselves through fashion.
• Emphasis on Confidence: The core message is about feeling good about yourself and embracing your unique beauty.

Modlily’s Australian customers have responded enthusiastically to the campaign. Social media is buzzing with women sharing their own style inspirations and praising Modlily for its commitment to inclusivity. The hashtag #ModlilyStyleAU is trending, showcasing a vibrant community of women celebrating their individuality.

The ModlilyStyle campaign isn’t just a marketing initiative; it’s a reflection of Modlily’s values. The company is dedicated to providing affordable and stylish fashion for women of all backgrounds, while also promoting body positivity and self-love. They believe that fashion should be a tool for self-expression and empowerment, not a source of insecurity.

Looking Ahead: Modlily plans to continue featuring real customers in their campaigns and expand their commitment to inclusivity across all aspects of their business. They’re proving that a global brand can still connect with customers on a personal level and champion causes that matter.

Check out the ModlilyStyle campaign and find your own style inspiration at www.modlily.com