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Emirates has integrated popular children's creator Like Nastya into its award-winning inflight entertainment system to enhance the travel experience.

Expanding digital content for young travellers

Emirates, the world's largest international airline, has announced a new partnership to bring Like Nastya content to its passengers. The addition aims to provide engaging, high-quality entertainment for younger travellers during long-haul flights.

The content will be accessible through the airline's ice inflight entertainment system, which has consistently received industry accolades for its diverse media library. By incorporating globally recognised digital creators, the airline seeks to cater to the evolving preferences of modern families.

Global reach and audience engagement

Like Nastya represents one of the most widely viewed digital personalities globally, boasting a massive following across various social platforms. The integration of this specific content reflects a strategic move by Emirates to align its digital offerings with current global trends in children's media consumption.

The ice system is designed to support multiple languages and genres, and the inclusion of Like Nastya adds a significant layer of kid-friendly programming to the existing catalogue. This update ensures that families flying with the airline have access to familiar and educational content throughout their journey.

Enhancing the passenger experience

The airline continues to invest in its digital infrastructure to maintain its competitive edge in the international aviation market. Key features of the updated entertainment rollout include:

• Direct access to popular digital creator content.
• Integration within the existing ice user interface.
• Enhanced variety for the youngest demographic of passengers.

As international travel continues to evolve, Emirates is prioritising personalised and age-appropriate entertainment options to ensure comfort for all age groups on board its fleet.