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A bombshell revelation has rocked Seven Network, with allegations that Anthony De Ceglie, a key figure in the broadcaster's operations, was secretly negotiating a top job at the NRL's new club while simultaneously directing Seven staff to significantly increase their NRL coverage. This apparent conflict of interest has triggered intense internal friction and raised serious questions about De Ceglie’s conduct and loyalty to the network.

Sources within Seven have described a climate of confusion and resentment, with staff feeling manipulated and questioning the motives behind De Ceglie’s directives. The timing of his alleged negotiations – occurring while he was overseeing Seven’s NRL coverage – has fuelled accusations of a deliberate attempt to benefit his future employer at the expense of Seven’s interests.

The Allegations: A Dual Role

The crux of the issue lies in the perceived contradiction between De Ceglie’s public role at Seven and his private discussions regarding the CEO position of the NRL’s new club. According to insiders, De Ceglie was pushing for increased NRL coverage across Seven’s platforms, including more airtime, detailed analysis, and expanded digital content. At the same time, he was reportedly engaged in confidential negotiations to secure the top job at the new club, a role that would naturally involve a vested interest in promoting the NRL's visibility and success.

“It’s a complete mess,” one Seven employee told The Australian. “He was telling us to go all-in on the NRL, while clearly planning his exit to run the very competition we were covering. It feels like we were being used.”

The Fallout: Internal Discontent and Questions of Ethics

The revelation has created a palpable sense of unease within Seven. Many staff members feel betrayed by De Ceglie’s alleged actions, particularly those who dedicated significant time and effort to boosting the network's NRL coverage based on his instructions. The situation has also raised ethical concerns about potential conflicts of interest and whether De Ceglie fulfilled his obligations to Seven during his tenure.

Seven Network executives are reportedly assessing the situation and considering their options. The network is under pressure to address the allegations and demonstrate a commitment to transparency and ethical conduct. The potential damage to Seven’s reputation and its relationship with the NRL is significant.

The NRL's Perspective

The NRL has declined to comment specifically on the allegations surrounding De Ceglie’s negotiations. However, a spokesperson reiterated the league’s commitment to maintaining a fair and impartial relationship with all broadcasters. The league will undoubtedly be closely monitoring the situation to ensure it doesn't negatively impact its media partnerships.

Looking Ahead: A Network in Transition

This controversy comes at a critical time for Seven Network, which is undergoing a period of significant change and restructuring. The allegations surrounding De Ceglie add another layer of complexity to the situation and could further destabilize the network. The outcome of this situation remains to be seen, but one thing is certain: Seven Network is facing a challenging period.