Experience the Extraordinary: Cunard's New Campaign Redefines Luxury Cruising
Cunard Sets Sail with a Bold New Campaign: "Why Cruise When You Can Cunard?"
Luxury cruise line Cunard has unveiled a captivating new global brand campaign, designed to elevate the perception of cruising and firmly establish Cunard as the pinnacle of ocean travel. Anchored by the compelling tagline, “Why cruise when you can Cunard?”, the campaign challenges the conventional notion of a cruise, inviting discerning travellers to embrace an experience that transcends the ordinary.
The campaign’s launch is marked by a stunning 60-second hero film, brilliantly directed by Christian Larson. This cinematic piece doesn’t just showcase Cunard's ships; it paints a picture of a world where elegance, adventure, and impeccable service converge. The film follows individuals – each representing a different facet of the Cunard experience – as they embark on journeys filled with discovery, connection, and unparalleled luxury. It’s a visual invitation to a community of like-minded travellers seeking something truly special.
More Than Just a Cruise: A Legacy of Luxury
Cunard isn't just about the destinations you visit; it’s about the journey itself. For over 180 years, Cunard has been synonymous with luxury, innovation, and a commitment to providing an unforgettable travel experience. From the iconic Queen Mary 2, the only regularly scheduled transatlantic liner in service today, to the elegant Queen Victoria and Queen Elizabeth, each ship offers a unique blend of classic charm and modern amenities.
The new campaign highlights this legacy, emphasizing the unique elements that set Cunard apart. Think white-glove service, world-class dining experiences curated by renowned chefs, enriching onboard activities like lectures and live performances, and the opportunity to connect with fellow travellers who share a passion for exploration and refinement.
A Campaign Designed to Inspire
The “Why cruise when you can Cunard?” campaign isn't just about selling cruises; it's about inspiring a desire for something more. It’s about appealing to those who appreciate the finer things in life and seek a travel experience that is both enriching and indulgent. The campaign will roll out across various platforms, including television, print, digital, and social media, ensuring it reaches a wide audience of potential travellers.
What to Expect
- Stunning Visuals: The hero film and accompanying imagery are designed to captivate and inspire.
- Focus on Experience: The campaign emphasizes the unique and luxurious aspects of a Cunard voyage.
- Targeted Messaging: The message is tailored to appeal to discerning travellers seeking a premium experience.
Cunard’s new global brand campaign is a testament to their unwavering commitment to luxury and a promise of unforgettable voyages. Are you ready to experience the difference? Why cruise when you can Cunard?
