AnySelected

Blake Lively, the beloved actress known for her roles in Gossip Girl and The Shallows, is facing renewed scrutiny over the now-defunct lifestyle brand, Preserve. As a legal dispute with It Ends With Us star Justin Baldoni unfolds, allegations from former employees are painting a concerning picture of the workplace environment during Preserve's brief existence in 2014.

Preserve, Lively’s curated online marketplace showcasing handcrafted goods and artisanal products, launched with considerable fanfare. However, it shuttered just a year later, leaving many wondering what went wrong. Now, former employees are speaking out, detailing a culture they describe as “insane,” “toxic,” and “unprofessional.” These accusations are resurfacing as part of the ongoing legal battle involving Baldoni, who previously served as a creative advisor for Preserve.

According to reports, the atmosphere at Preserve was characterized by erratic decision-making, constantly shifting priorities, and unreasonable demands placed on staff. Employees claim Lively’s management style was a significant contributing factor to the stressful and draining conditions. One former employee reportedly described the environment as “chaotic” and “constantly changing.” Another alleged that the pressure to meet Lively’s exacting standards led to burnout and a pervasive sense of anxiety.

Specific examples cited include last-minute changes to projects, unclear expectations, and a lack of communication regarding the brand’s direction. The fast-paced nature of the startup environment was exacerbated by what employees perceived as a lack of organizational structure and professional boundaries. This reportedly resulted in long hours, intense pressure, and a feeling of being constantly on edge.

The allegations against Lively are particularly noteworthy given her public image as a stylish and empowered businesswoman. The collapse of Preserve was initially attributed to the challenges of the e-commerce landscape and changing consumer preferences. However, these new claims suggest that internal issues played a significant role in the brand’s downfall.

While Lively has not publicly addressed the specific allegations, the resurfacing of these claims has sparked a debate about the responsibilities of celebrities who venture into the business world. It raises questions about the importance of creating a healthy and supportive work environment, even within the demanding world of startups and celebrity-led brands. The legal proceedings involving Justin Baldoni are likely to shed further light on the inner workings of Preserve and the circumstances surrounding its closure. The case serves as a cautionary tale for entrepreneurs and a reminder that a strong brand requires more than just a compelling vision—it also requires a sustainable and respectful workplace culture.

The situation continues to develop, and further details are expected to emerge as the legal battle progresses. For now, Blake Lively's reputation as a savvy businesswoman faces a serious challenge, and the legacy of Preserve is being re-examined in light of these troubling allegations.